Sunday, February 24, 2013
The New Retail Customer...
Having been regular to large format stores and malls for the last few years I wondered why the investment has been pouring in for the last 2 years given how people have been declining in the malls and physical presence confirmed more to physical needs: Eateries, restaurants, bars, etc than physical buying..
I was pleasantly refreshing to look and notice at the change this year when I visited malls in the last 2 months.. the crowd is new.. there is a whole new breed of customers thronging the malls.. more serious.. they buy stuff.. they dont come just to have a good time and just because there is nothing better to do!!!
Seems those who had to migrate have over time matured to ecommerce and have defined their loyal bases wrt which sites they are going to choose and for which product category.
What's heartening is no regulator to churn off the chaff and clean the system.
Like the IT Industry, this industry has again come up without government interference and like the IT industry still doesnt have any stringent law(s) governing data and security on multiple accounts apart from International host country ones.. this space and this Consumer Retail industry is going to be driven by hoopla madness and the randomness for another decade to come.
There are many who are going to wind up shop.. there are most who are yet to come.. its an exciting time with the indian retail customer back with a pocket of cash..
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